MailChimp

MailChimp Features

Developer:	MailChimp
License:	Free to try
User Rating:	(99 votes)
Official Website:	www.mailchimp.com
Platform:	Web-based

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MailChimp Review

MailChimp is a powerful email marketing service that comes with many features. MailChimp is run by MailChimp Company. The service will provide solutions for user to build and manage list, design HTML email campaigns, send with confidence, track and analyze email marketing campaigns.

User can sign up for a free trial of MailChimp. And they can send 3000 emails to 500 subscribers and use all the MailChimp features.

MailChimp Highlight Features:

• Design Beautiful Emails – User can create totally customized, beautiful HTML email campaigns with the user-friendly template designer tools, or import their own code.
• Foolproof Templates – Comes with step-by-step process of building a bulletproof email campaign. It includes pop-up previews and a pre-delivery checklist so user can check their work before you send.
• Formatting Tools – User can style their text, align copy, check spelling, insert bullets and hyperlinks, and upload graphics.
• Email Design Helper – Just point and click – no programmers needed.
• Powerful Personalization – Lets user merge the first names and last names from their database into each message for a personal touch, and dynamically swap out content and special offers based on each recipient’s preferences.
• Advanced Coding – If user is a developer, they can code their own HTML emails, then copy-paste into MailChimp.
• Forward-to-Friend Tool – Lets the recipients spread the campaign virally, and they can track how many times the email was forwarded.
• Free Campaign Archives – User can create an instant email archive page just by inserting a code snippet on their own website. Every time they send a new campaign, their archives list gets automatically updated.
• RSS-to-Email – Automatically sends user’s subscribers a newsletter whenever any RSS feed gets updated.
• Free Image and File Hosting – User can upload images and files into their campaign without extra charges.
• iStock Photo Search – Fully integrated with iStockphoto, gives user access to over 4.6 million high-quality stock photos for as low as $1 each.
• Image Gallery – Lets user store their pictures and assets completely free, and it’s easy to add them to their email campaigns.
• MailChimp Mobile – Lets user keep track of their campaigns, and even sign up people on their lists using iPhone or nearly any popular mobile device.
• Inbox Inspector – User can generate screenshots of their email in all of the major email clients and mobile devices, so they can make sure it looks perfect.
• Dynamic Content - Lets user dynamically change and personalize their content based on each recipient’s interests or some other criteria they set.
• 101 Free Email Templates – Makes it simple to edit and create visually rich email campaigns right from user’s desktop.
• Windows Live Writer Integration – Lets user import their MailChimp template and export their content into a MailChimp draft campaign on publish.
• Template Language – User can code their own HTML emails that tie into the design inspector so clients can adjust colors, fonts, and more.
• Email Authentication – Supports DKIM, SenderID, SPF, and Domain Keys automatically. It is free in MailChimp. No server setup required.
• Reports by Subscriber – Lets user know exactly who opened, what they clicked, and who didn’t open with add-on of Actionable Intelligence and Metrics.
• List Segmentation – User can send targeted, relevant campaigns to segments of their list by specifying their own criteria (such as gender, ZIP code, job title, or whatever data they have collected)
• Autoresponders – User can build and pre-schedule a series of automated messages, birthday and anniversary greetings, or event alerts that are triggered as soon as their customers subscribe to a list.
• Analytics360 – Lets user mash their Google Analytics stats with their MailChimp reports, and see instant ROI results for every email campaign they send. Everything in just one quick glance.
• Full Featured API - Lets user connect and sync their own databases and applications with their MailChimp account. They can even use the API to integrate many of MailChimp’s great features directly into their app.
• A/B Split Testing – User can run quick and automatic A/B tests with every single email campaign they send.
• Deliverability – With new technology, proven best practices, 3rd party monitoring services, and ISP relations experts, MailChimp maximizes the deliverability of their servers.
• Industry Members – The company is active members in email and ISP organizations such as the ESPC (Email Sender and Provider Coalition), AOTA (Authentication and Online Trust Alliance), MAAWG (Messaging Anti-Abuse Working Group), and EEC (Email Experience Council).
• Cloudmark and Barracuda Monitoring – Their abuse desk internally monitors their system with the same powerful filtering technology that major ISPs use to block spam.
• Bounce Management – Their abuse monitoring system actively scans bounce logs for cryptic messages from spam filters and email servers to detect potential delivery issues.
• ISP Feedback Loops – MailChimp is registered with all the major ISPs to receive alerts whenever user’s recipients report their campaigns as “junk” or “spam”. They are on feedback loops with AOL, Hotmail, Comcast, Yahoo, USA.net, Cox, Earthlink, and more.
• Whitelists – MailChimp is also registered on the whitelists.
• IP Address Ranges – Uses hundreds of IP addresses located in multiple data centers. These IPs are grouped into different reputation levels based on list member activity. Depending on which group of IPs email is sent from, inbox acceptance rates range from 96% to 99%.
• Manage Subscribers – User can setup as many different subscriber lists as they want, and MailChimp will automatically take care of their sign-ups, un-subscribes, and bounce-back cleaning.
• Keychain Management – Let user easily access each account with a single click.
• Bulk Unsubscribe Process – User can remove large groups of emails from their list all at once. Great for corporations who keep do-not-email and suppression lists.
• Confirmed Opt-in Process – MailChimp only uses the confirmed opt-in process for their built-in list management process. This ensures the cleanest, most spam-free lists on their system, resulting in better overall deliverability, better open and click rates, fewer spam filter issues, and happier subscribers.
• Subscriber Preference Center – Each subscriber on user’s list can change their own email address, contact information, interests, and other information in their records. Preference center pages can be customized to match user’s website’s branding.
• Signup Forms for Your Website – Every list user create gets its very own signup form that they can customize with the point-and-click design tools to match their website’s branding. Signup forms are available in over 30 different languages.
• Infinitely Many Lists – User can set up as many different lists as they want for customer newsletters, internal newsletters to employees, e-coupons, events, different retail locations, and more.
• Unsubscribe Links – All email is added with a one-click unsubscribe link, so the recipients can remove themselves from user’s list instantly (more than exceeds CAN-SPAM law unsubscribe requirements).
• List Management - Handles opt-ins, unsubscribes, and bounce cleaning automatically, so user will always be in compliance with spam laws and best practices
• Tracking and Reports – With instant reports, user knows how effective their campaigns are.
• Open Tracking – Lets user track how many people opened the emails.
• Actionable Graphs – These reports will show user how many emails got delivered, how many people opened the email, what percentage clicked, and more.
• Click Tracking – Lets user track how many people clicked, and exactly what they clicked on. Handy charts show user their overall click rate over time.
• Bounces – Shows user whose email address bounced, why it bounced, and then they will automatically determine if they should retry or permanently clean them from user’s list.
• Unsubscribes – Shows user who unsubscribed from their list.
• Download to Excel – All reports and data are downloadable in Microsoft Excel format.
• Re-Brandable Campaign Reports – User can set up a totally re-brandable reports page for their campaigns and share them with their clients or co-workers.
• Twitter Tracking – User can track all tweets and re-tweets about their MailChimp campaigns, so they can see just how popular their content is.
• Data Security & Privacy – They have invested heavily in technology, data storage, backups, and independent privacy monitoring services.
• Data Security – All private information such as account passwords are encrypted. If user loses the password, it can’t be retrieved – it must be reset. All login pages are 128-bit secure and account data is mirrored and backed up regularly off site.
• Data Center – MailChimp uses a world-class data center that manages their servers 24/7, has redundant power supplies, redundant cooling systems, and redundant networks. They employ card key and biometric security procedures, and guarantee 100% network up-time.
• Website Vulnerability Scans – The public website is actually at a separate data center altogether from their application servers, which minimizes risk.
• Separate Databases – All account databases are kept separate and distinct to prevent corruption and overlap.
• Your Data is Private – The MailChimp Privacy policy is monitored by Truste, The Better Business Bureau, and is EU SafeHarbor compliant.
• Service & Support – MailChimp provides Live Support, Webinars, Demo Videos, API Support and Knowledge Base.

User Experience with MailChimp Service

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