Bronto Professional Edition
| Developer: | Bronto Software, Inc. |
| License: | Free to try |
| User Rating: |    (8 votes) |
| Official Website: | www.bronto.com |
| Platform: | Web-based |
Bronto Professional Edition Review
Bronto Professional Edition is an email marketing tool that lets user send the right message to the right person at the right time. Bronto Professional Edition is run by Bronto Software, Inc. The service will provide solutions for user to grow subscriber list, develop subscriber profile, deliver relevant content, build loyalty, convert to customer, increase conversion rate, up-sell, cross-sell, and drive repeat purchase.
User can sign up for a 30-day free trial of Bronto Professional Edition. And they can send 100 messages and use all features.
Bronto is designed into two editions: Professional and Agency Edition. Professional Edition gives user the power to execute sophisticated email marketing campaigns throughout the customer life cycle, increasing contact engagement and maximizing their conversions. Agency Edition gives interactive, creative, and other marketing agencies the flexibility to provide a full-featured email marketing solution to their clients.
Bronto Professional Edition has six main features: List Management & Segmentation, Message and Content Creation, Automation & Optimization, Sending & Deliverability, Reporting, and Social Sharing.
List Management & Segmentation Highlight Features:
- Lets user manage an unlimited number of lists with easy importing from Excel and Salesforce.
- Comes with the feature of automatic email address de-duplication and comparison against suppression lists.
- Comes with visual segment builder with real-time segment size calculation and full logic operations.
- Has advanced segmentation by demographic and behavioral information feature.
- Comes with automated list hygiene and contact re-engagement tools. Subscription web forms allow single and double opt-in permission methods.
- User can manage preferences pages allow contacts to adjust multiple subscriptions as well as globally unsubscribe.
- Comes with additional engagement tools like email-based surveys and forward to a friend links.
- Allows user to prevent accidental message deliveries with per message and per account contact suppression lists.
Message and Content Creation Highlight Features:
- Comes with full array of message creation methods including WYSIWYG editor, HTML code editor, text editor or import from a web page.
- Has automatic creation of alternative text version of messages.
- Has full-featured template editor with built-in scripting for dynamic content.
- Comes with robust dynamic content framework that provides enhanced personalization options.
- Supports customizable headers and CAN-SPAM compliant footers.
- Has email-based surveys with full reporting of responses.
- User can crop, flip, resize, and rotate images after uploading.
- Comes with message previews for over 90 email clients including all major web, desktop and mobile device clients.
- Comes with fast rendering of embedded images and documents by Akamai’s global content distribution network.
Automation & Optimization Highlight Features:
- Comes with automated message triggers based on specific dates, recurring dates, or past engagement behavior.
- Has integrated re-mailing options based on recipients’ lack of message open or click through.
- Has dynamic content and field-based personalization for messages.
- User can do A/B split testing based on subject line, from name, date/time of delivery, or message content. A/B split options include Champion/Challenger or A/B-Winner as determined by open, click, or conversion results.
- Has transactional messages such as order confirmations and shipping confirmations.
- Comes with automatic refresh of message content imported from a web page.
Sending & Deliverability Highlight Features:
- Lets user control message timing and delivery rate via message scheduling and throttling controls.
- Comes with smart bounce management that automatically unsubscribes invalid email addresses.
- Has option to limit over-sending to subscribers with daily, weekly, or monthly message frequency caps.
- Comes with comprehensive branding of messages including the from address, domain in mail headers, and links in the message.
- The service adheres to all major sender authentication policies including Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Sender ID.
- Whitelisted with all major ISPs and integrated with their feedback loop mechanisms.
- The deliverability rates exceeding 97%, as measured by deliverability auditors such as ReturnPath and Pivotal Veracity.
- The service has dedicated IP’s available for full control over sending.
Reporting Highlight Features:
- Has customizable real-time dashboards display list growth over time, deliverability by domain, and contact performance over time.
- Has detailed message reporting includes open, click-through, bounces, complaints, and conversions metrics.
- Lets user decompose message results based on a list or segment.
- User can download the report data into Excel for off-line analysis.
- Has over 35 other insightful and actionable reports.
- Allows user to send Message Delivery Reports via email to any email address.
Social Sharing Highlight Features:
- User can leverage email content for viral campaigns.
- Encourage subscribers to share email content with friends on their social networks. Once shared, a summary of the content and a link to the full article displays on the user’s page where friends can view or comment.
- Supports Facebook, MySpace, Twitter, Linkedin, and Digg.
- Lets user track the number of times a message was shared and the additional views.
- User can determine which network was most effective.
User Experience with Bronto Professional Edition Service
To add more useful information for other users, if you ever experience using the Bronto Professional Edition program, I encourage you to write a short review about your experience with the service and share it in the following section:
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