Boomerang

Boomerang Features

Developer:	Boomerang
License:	Free to try
User Rating:	(9 votes)
Official Website:	www.boomerang.com
Platform:	Web-based

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Boomerang is an email marketing service solution that allows user to do email newsletters, email surveys, and email promotions. Boomerang is run by Boomerang Company. The service will provide solutions for user to create email campaigns, build customer lists, run email campaigns, and track results.

User can sign up to try Boomerang for free.

Boomerang is designed into 3 editions: Standard, Professional, and Enterprise. Standard comes with basic email marketing service. Professional edition comes with more advanced features. Enterprise edition comes with the most features and also have the highest price.

Boomerang has eight main features: List Management, Document Management, Campaign Delivery, Advanced Deliverability, Integration Services, Professional Services, Tracking and Analytics, and User Management.

List Management Highlight Features:

• List Import Wizard – Lets user import any size list with any number of columns, and they can use any of the columns to merge into their messages and their reports.
• List/Database Export – BlastWizard lets user export all or part of their database any time they want, as often as they want.
• Automated Unsubscribe Handling – CAN-SPAM compliance is vital to their email program, and Boomerang’s automated unsubscribe process helps make it easy.
• Unlimited Merge Fields – BlastWizard lets user merge any data included in their list into any part of the email, including the subject line.
• Bounce Management – Constant monitoring and regular upgrades to Boomerang’s bounce handling and delivery systems translates into great deliverability rates for clients.
• Automated Supression System for CAN-SPAM compliance – All emails that are sent from BlastWizard go through the standard pre-flight check, and previous unsubscribe suppression is just one step.
• List Building – Boomerang can either host their subscription page for user, or accept automated ad hoc signups to their pages, either way it’s easy!
• Cascading Departmental Unsubscribe Management – The customizable unsubscribe management allows user to control how an unsubscribe from one type of email affects other types.
• List Hygiene – CleanList services help clients identify and fix broken email addresses that would otherwise go undelivered.

Document Management Highlight Features:

• HTML Editor – The HTML editor allows user to create or edit professional-looking HTML emails. Or choose one of the free email templates to make their own.
• Dozens of Professional Templates – User will find dozens of professional email templates awaiting them in the template gallery, where they can easily customize them as their own.
• Image Gallery – A picture says a 1,000 words, so BlastWizard gives user up to 25MB of free image hosting to let their HTML emails speak volumes.
• Document Management – BlastWizard allows user to upload, store, edit, and re-use any HTML or text documents that they want.
• Template Library – If user is not an HTML wiz but wants to reap the benefits of rich, graphical emails, they can choose from one of dozens of free templates.
• Content Library – BlastWizard lets user upload, create new, edit, and store all of their documents in the convenient, built-in content library.
• SPAM Content Scoring Tool – With built-in spam content scoring, Boomerang assures that the emails have the best chance to get delivered possible.
• Hosted Blogs – Comes with Boomerang-hosted blogs for Web 2.0.
• RSS 2.0 – Automated RSS 2.0 feed from Boomerang-hosted blogs.

Campaign Delivery Highlight Features:

• Wizard-based Scheduling – Boomerang’s BlastWizard is a tool so simple yet so powerful that anyone can use it to send great messages to their customers.
• Campaign Management – Create side-by-side or aggregated report views of their email results by utilizing the Campaigns feature.
• Unlimited Personalization – User can merge in any data they wish to make their emails as personalized and relevant as possible.
• A/B Testing – Allows user to test different email creative and subject lines to optimize their campaigns.
• Forward-to-a-Friend – User can see which of their customers is sending the email to which of their friends.
• Campaign Calendar – Gives user a visual on their upcoming promotions so that they are always on top of their game.
• Reply Manager – Automatically reduces the amount of email replies that user needs to worry about.
• Cross-Department Calendar – Lets everyone in user’s department share information and coordinate upcoming drop-dates.
• Fax Sending – Allows user to send faxes alongside emails and business letters from the same easy interface.
• Letter Printing – Allows user to mail business letters alongside emails and faxes from the same easy interface.
• Cross-Enterprise Calendar – If user shares their subscriber database across the enterprise, and are concerned about overlapping mailings, they can use Cross-Enterprise Calendar.

Advanced Deliverability Highlight Features:

• Top-Tier Delivery and Bounce Handling System – Constant monitoring and regular upgrades to the bounce handling and delivery systems translates into great deliverability rates for clients.
• ISP Relationships with active whitelisting status – Boomerang’s Deliverability team keeps up on the tricky business of ISP relations so user can focus on the business of growing their email ROI.
• Greylisting Delayed Retry – Greylisting is a spam-filtering tactic used when someone’s not sure who’s sending them email.
• Automated Throttles – Lets user purposely throttle back the delivery speed to improve deliverability rates.
• Dedicated Domain Names – With authentication topping the list of new deliverability issues, a dedicated domain name is the best way for user to retain their brand.
• Dedicated IP Addresses – Boomerang offers dedicated IP addresses to clients who want extra control and responsibility for their deliverability rates.
• Custom Bounce Analysis – Boomerang’s deliverability experts are available to do an in-depth analysis of their specific bounces and give user actionable recommendations.
• Challenge-Response Handling – When spam filtering tactics like “Challenge and Response” require a human touch, Boomerang’s Customer Care team can help.
• Sending Rules – Helps user prevent over-mailing their customers by limiting and prioritizing the emails they get from their company.

Integration Services Highlight Features:

• Salesforce.com Integration – BlastWizard for AppExchange is an out of the box integration with salesforce.com’s powerful CRM solution.
• Web Services Integration API – Allows user to fully integrate their in-house or CRM data with their email program at Boomerang.
• Remote Campaign Deployment – The Web Services API allows clients to set up automated campaigns that run with no manual intervention whatsoever.
• Remote Automated Upload of Database Lists without Web interface – With the Web Services API, user can upload lists and content automatically without every logging into BlastWizard.
• Automated unsubscribe synchronization through API – This feature uses the Web Services API to automatically update a “master” unsubscribe database maintained remotely.
• SOAP and XML API for complete database visibility – Within Boomerang’s API, it means less manual effort, less errors, and a better data integration.

Professional Services Highlight Features:

• Campaign Setup – If user does not have the time or resources to set up their own email campaigns, Boomerang’s friendly Customer Care group can do it for them.
• HTML Creative Design – Boomerang’s expert HTML design and creation team have years of experience developing winning email campaigns, and they’re quick and affordable too.

Tracking and Analytics Highlight Features:

• 60+ Reports – Boomerang gives user campaign views, summary views, activity views, and analytical views of all of their results.
• Open and Click-Through Reporting – With over 60 reports for the clients to examine, user can be sure that opens and clickthroughs are high on the list of “most viewed”.
• Response/Click-Through Tracking – User can see (and download) exactly who opened and clicked on links in their email.
• Open Tracking – With open tracking, everyone who opens their HTML emails will be recorded and reported in BlastWizard.
• Bounce Reporting – The top-tier bounce handling system also has a friendly user interface to display their bounce results in plain English.
• Domain Specific Reporting – User can see opens, clicks, bounces and unsubscribes all by individual domains.
• Campaign Level Combined Reporting – Lets user see how different emails performed side-by-side, and then aggregated together.
• Abuse Reporting – Boomerang has feedback loops established to take care of those rare instances when their subscribers report their email as SPAM.
• Custom Reports – If user can’t find a report they need among the 60+ existing ones in BlastWizard, Boomerang will be happy to create a custom report just for user.
• Automated abuse threshold paging – Allows user to keep track of and act on spam complaints generated by major ISPs in real time.
• Bounce Analysis – Boomerang’s deliverability experts are available to do an in-depth analysis of their specific bounces and give user actionable recommendations.

User Management Highlight Features:

• Single User/Single Database – User can create their own user database in BlastWizard 7.0, then manage all of their documents, lists, and reports with password-protected security.
• Multiple Users/Single Database – If user is part of an email marketing team, each of them can have password-protected access to manage the same documents, lists and reports.

User Experience with Boomerang Service

To add more useful information for other users, if you ever experience using the Boomerang program, I encourage you to write a short review about your experience with the service and share it in the following section: